How to Choose the Right Domain

Your domain name is often the first thing potential customers see. It appears in search results, on business cards, and in recommendations. Choose wisely - it sticks with your business for years.

Keep it short

Aim for two to three words. Avoid hyphens and numbers unless central to your brand.

Choose the right extension

For UK businesses, .co.uk signals local trust. For international reach, .com is universally recognised. Register both and redirect one.

Make it brandable

"brightside-consulting.co.uk" beats "best-consulting-services-london.co.uk." Google no longer rewards keyword-stuffed domains.

Check for conflicts

Search the UK IPO for trademarks. Check social media availability too.

Think about email

"[email protected]" looks professional. Every HostBay plan includes email hosting.