Google has confirmed page speed is a ranking factor. Slow sites rank lower and drive visitors away - 53% of mobile users abandon pages taking over 3 seconds to load.
Google measures Largest Contentful Paint (main content load time), First Input Delay (responsiveness), and Cumulative Layout Shift (visual stability). Check scores with PageSpeed Insights.
The single biggest speed factor is hosting. NVMe-based cloud hosting delivers much faster performance. A UK data centre reduces latency for British visitors.
Compress images, use modern formats like WebP, and specify width/height attributes to prevent layout shifts.
Browser caching stores files locally for repeat visits. Server-side caching like Varnish or Redis (on our semi-dedicated plans) dramatically speeds up dynamic pages.
A Content Delivery Network distributes files globally. Cloudflare offers a free CDN that works well with most hosting.
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